TikTok’s popularity continues to skyrocket, making it a top platform for content creators to showcase their talent and build an audience.
One key strategy for success on TikTok is using the right hashtags. But how do you choose the best hashtags to gain more views?
This guide explores everything you need to know about TikTok hashtags, including tips, strategies, and a list of the most effective ones.
Understanding the Importance of TikTok Hashtags
Hashtags on TikTok are powerful tools that help categorize your content, making it discoverable to the right audience. When you use the right hashtags, you can:
- Increase your content’s visibility.
- Attract a larger audience.
- Engage with trending topics.
- Boost your chances of appearing on the “For You” page.
Types of Hashtags on TikTok
Niche Hashtags
Niche hashtags focus on specific topics or communities. These hashtags help you connect with a targeted audience genuinely interested in your content. Examples include:
- #FoodieLife for food enthusiasts.
- #FitnessGoals for health and fitness content.
- #BookTok for book lovers.
Trending Hashtags
Trending hashtags are time-sensitive and often related to viral challenges, current events, or popular topics. Using these hashtags can boost your chances of reaching a broader audience. Examples include:
- #TikTokChallenge
- #ViralDance
- #2025Goals
Branded Hashtags
Branded hashtags are created by businesses or influencers to promote a specific campaign or product. They’re ideal for driving engagement and encouraging user-generated content. Examples include:
- #JustDoIt by Nike.
- #ShareACoke by Coca-Cola.
- #InMyDenim by Guess.
General Popular Hashtags
These are evergreen hashtags that consistently perform well because they cater to broad topics. Examples include:
- #FYP (For You Page)
- #Viraltiktok
How to Choose the Right Hashtags
Know Your Audience
Understand who you’re targeting. What interests them? What type of content do they engage with? Use hashtags that align with their preferences.
Research Trending Content
Spend time exploring the Discover page to identify trending hashtags. Tools like TikTok’s search bar and third-party platforms can help you analyze trending topics.
Use a Mix of Hashtag Types
Combine niche, trending, branded, and general hashtags to maximize reach. This balanced approach ensures your content appeals to various audience segments.
TikTok Hashtag Strategies to Maximize Views
Keep It Relevant
Ensure the hashtags you use are directly related to your content. Irrelevant hashtags can mislead viewers and hurt your engagement rates.
Analyze Competitor Hashtags
Study successful creators in your niche. What hashtags do they use? This insight can help you refine your hashtag strategy.
Leverage TikTok’s Algorithm
TikTok’s algorithm prioritizes content that engages users. Using popular and trending hashtags increases your content’s visibility and engagement potential.
Common Mistakes to Avoid
- Overloading Hashtags: Using too many hashtags can make your post look spammy. Stick to 5-7 relevant hashtags.
- Ignoring Trends: Failing to use trending hashtags can limit your content’s reach.
- Using Irrelevant Hashtags: Misleading hashtags can damage your credibility and reduce engagement.
- Neglecting Analytics: Regularly track which hashtags perform well and adjust your strategy accordingly.
Top TikTok Hashtags to Gain Views in 2025
Below is a table categorizing TikTok hashtags based on their purpose and popularity:
| Category | Example Hashtags | Purpose |
|---|---|---|
| Niche | #FoodieLife, #FitnessGoals, #BookTok | Attracts a specific, targeted audience. |
| Trending | #TikTokChallenge, #ViralDance, #2025Goals | Boosts visibility during viral events. |
| Branded | #JustDoIt, #ShareACoke, #InMyDenim | Promotes brand campaigns and user interaction. |
| General Popular | #FYP, #Viral | Broadly increases content visibility. |
Final Thoughts
Using the right TikTok hashtags is crucial for boosting your content’s visibility and gaining more views.
By combining niche, trending, branded, and general hashtags, you can reach a diverse audience and maximize engagement.
Remember to stay relevant, follow trends, and continually refine your strategy based on analytics. With these tips, you’ll be well on your way to TikTok success.
