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Why Does Instagram Follower Count Matter?

Let’s talk about Instagram.

The platform has become one of the world’s most popular social media sites, with over 1 billion active users in 2023. With its focus on visual content, Instagram makes showcasing products, services, and other content truly seamless. The opportunity to reach a large audience is simply an added bonus.

One of the key metrics on Instagram is the number of followers a user has. In this article, we will explore why Instagram follower counts matter and why some people may choose to buy followers.

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Why Do Users Buy Instagram Followers?

In recent years, buying Instagram followers has become a common practice—especially for brands, influencers, and artists looking to increase their online presence.

There are several reasons why people may choose to buy Instagram followers. These include:

• Credibility 

One of the main reasons people buy Instagram followers is to boost their credibility. A large number of followers can make a profile appear more legitimate, which can attract more organic followers as well.

• Visibility

Did you know that the algorithm on Instagram favors accounts with a high follower count? By buying followers, you can increase your account’s visibility and engagement, and reach a larger audience.

• Brand awareness 

Having a large number of followers can help build brand awareness and inspire trust. As a result, influencers and businesses that buy followers can up their chances of converting followers into customers.

We’ve discussed why people may choose to buy Instagram followers. Now let’s talk about the benefits of this practice.

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Instagram is one of the most popular social media platforms in the world. With more than a billion users, Instagram gives your brand an audience that can consume your content and transform them into brand influencers, ambassadors, and even customers. Instagram is a platform that’s rife with potential. Let us look into the top Instagram marketing trends followed by way to increase followers.

1. Instagram Stories

This feature allows businesses to share engaging content that lasts 24 hours with their audience. It's an excellent tool for showcasing behind-the-scenes content, promoting limited-time offers, or conducting live interactions.

2. Influencer Marketing

Brands increasingly collaborate with personalities with sizable and engaged Instagram followers. These influencers can promote products or services to their audience, providing brands with increased visibility and credibility.

3. Instagram Shopping

This feature has transformed Instagram into a retail platform, enabling businesses to sell their products directly through the app. Shoppers can browse and purchase products with simple taps, streamlining the shopping process.

4. Reels

As Instagram's answer to the rise of short-video content, Reels allow businesses to express creativity and engage users with short, catchy video clips.

5. Use of AR Filters

Augmented Reality (AR) filters are becoming a popular tool for brands to enhance customer engagement and promote their products in a fun and interactive way.

How to Increase Followers on Instagram

1. Take Advantage of Your Bio

A warm and engaging bio is the first thing people see when they get to your Instagram page. In a way, it’s like a homepage of your brand. The bio gives people an idea about what your brand is all about. The bio should also include a link to your website or the latest content for easy accessibility. You can also add relevant hashtags to your bio to further pique the interest of visitors. A good bio goes a long way.

2. Use Relevant Hashtags for Your Content

Hashtags can introduce your content to a brand new audience. Use branded hashtags (hashtags specific to your brand) or hashtags relevant to your target audience. The more relevant users find your hashtags, the more likely they are to follow your brand.