Getting more views on your YouTube ads requires a combination of targeting, compelling content, and strategic promotion. Here are some tips to help you increase views on your YouTube ads:

1. Define your target audience: Understand who your ideal viewers are and tailor your ad content to resonate with them. Use YouTube's targeting options to reach your audience based on demographics, interests, and browsing behavior.

2. Create engaging content: Make sure your ad is visually appealing, has a clear message, and grabs viewers' attention within the first few seconds. Use storytelling, humor, or emotional appeal to connect with your audience and keep them engaged.

3. Optimize for search: Use relevant keywords in your ad title, description, and tags to improve its visibility in YouTube search results. Conduct keyword research to identify popular search terms related to your ad content.

4. Promote across channels: Share your ad on other social media platforms, your website, and through email newsletters to reach a wider audience. Encourage viewers to like, comment, and share your ad to increase its visibility.

5. Collaborate with influencers: Partner with influencers or content creators in your niche to promote your ad to their followers. Influencer marketing can help you reach a highly engaged audience and generate more views for your ad.

6. Use YouTube advertising features: Take advantage of YouTube's advertising features such as TrueView ads, which allow viewers to skip the ad after a few seconds. Optimize your ad for skippability and focus on capturing attention early.

7. Monitor and optimize performance: Track the performance of your ad using YouTube Analytics and make adjustments based on viewer engagement, click-through rates, and conversion metrics. Test different ad formats, targeting options, and messaging to optimize your campaign for better results.

8. Offer incentives: Provide viewers with a reason to watch your ad, such as a special offer, discount code, or freebie. Adding a call-to-action (CTA) that prompts viewers to take a specific action can also help drive engagement and increase views.

By implementing these strategies and continuously refining your approach based on performance data, you can improve the visibility and effectiveness of your YouTube ads.